It later reopened under new ownership as The New Yorker but continued failing to attract sufficient crowds. The Gallo was met with a succession of failed attempts to draw an audience and was lost to foreclosure after only two years. The opera house premiered on November 8, 1927, with a large-scale production of La bohème, which closed after three weeks. Ida Louise Killam was hired to design the interior decorative scheme with a color palette of gold, blue, and rose. The plans included a lounge with an opera museum below the primary floors. De Rosa publicized plans in August 1926 for a 16-story office building on 254–256 West 54th Street, which would contain a three-story opera house on the lower floors. ĭesigned by famed architect Eugene De Rosa, the venue was developed as the Gallo Opera House (soon revised to Gallo Theatre), named for its owner, Fortune Gallo. In 2020, it expanded into a music imprint including a record label, Studio 54 Music, and radio station on Sirius XM, Studio 54 Radio.
A separate restaurant and nightclub, Feinstein's/54 Below, operates in the basement of the building. Since November 1998, the site has served as a venue for productions of the Roundabout Theatre Company and retains the name Studio 54. They sold the club to Mark Fleischman, who reopened it, then sold it in 1984 to new owners, who closed it in 1986. In 1980, the club shut down after its founders were convicted for evading taxes. Launched at the peak of the disco dancing and music trend, the club became world-famous, noted for its celebrity guest lists, restrictive (and subjective) entry policies (based on one's appearance and style), rampant club drug use, and open sexual activity in the club's infamous balcony and basement VIP rooms.
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In 1977, Steve Rubell and Ian Schrager opened a nightclub in the building, retaining many former TV and theatrical sets and naming it for its street. It operated as an entertainment venue under various names until 1942, when CBS began using it as a radio and television studio dubbed Studio 52. The building opened in 1927 as the Gallo Opera House. Studio 54 is a Broadway theatre and a former disco nightclub located on 54th Street in Midtown Manhattan, New York City. 57th Street–Seventh Avenue ( N, Q, R, and W).Seventh Avenue/53rd Street ( B, D, and E).
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